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Layered wedding cake featuring "taste" alongside the top layer (the 'elevator pitch' as a tweet or infographic), Snack (a press release, briefing note or blog) and Feast alongside the bottom layer (the academic paper or full report)

Adapted from Forbes, C. (2017). Fake news, gifs and hashtags: responding to a changing media landscape. Risk & Regulation, 34, 28-31.